Campaigns

Big Ideas runs campaigns that are thoughtful, effective and impactful, using a range of means from media, to stakeholder networks, dynamic content and digital tools to achieve outcomes.

Ringing Remembers

Illustration showing a group of mixed age bell ringers to represent the Ringing Remembers call to action to inspire at least 1400 new recruits to bell ringing in memory of the 1400 ringers who died in the First World War.

Big Ideas partnered with the Central Council of Church Bell Ringers to drive a recruitment campaign which commemorated the 1400 bell ringers who died during the First World War by recruiting 1400 bell ringers to ring for the Centenary. The Ringing Remembers campaign combined traditional approaches – paper leaflets distributed via 5000 bell towers – with a slow burn social media thread that featured bell ringers who lost their lives in the war and gathered momentum over the year. The media responded and Ringing Remembers attracted television coverage on every major news channel, across our national newspapers, and on international TV. We doubled our target with close to 3,000 people learning to ring bells and the largest ever bell ringing event in history to mark the centenary of the Armistice.

No Barriers – London schools programme tied to the UEFA Euros

A smiling boy faces the camera with the pitch at Wembley Stadium behind him. He wears a special orange UEFA Euro’s strip and holds the tournament ball. He has been selected as a player escort by his school as part of the No Barriers project from Big Ideas funded by the Greater London Authority.

No Barriers was driven by a digital ad campaign across the 32 London boroughs which invited schools to take part in the project. 66 London schools were also given the opportunity to send a child to accompany competing teams onto the pitch at Wembley.

The campaign was nimble and adaptable to fit the short time frame, and smashed the target of 66 schools with over 100 entries. Beyond the numbers, we were able to reach schools from under-represented schools, offering a unique opportunity for many of the pupils who never get a chance to be involved in something like this. Commitment was embedded, with many schools continuing activity after the matches with their No Barriers activity.

Funded by the Greater London Authority, No Barriers promoted inclusion in sport and strongly connected young people in London schools with one of the world’s greatest sporting events.

Unremembered Billboards

Members of the public all holding up Unremembered names in commemoration of the labourers that died in the First World War

No Barriers was driven by a digital ad campaign across the 32 London boroughs which invited schools to take part in the project. 66 London schools were also given the opportunity to send a child to accompany competing teams onto the pitch at Wembley. The campaign was nimble and adaptable to fit the short time frame, and smashed the target of 66 schools with over 100 entries. Beyond the numbers, we were able to reach schools from under-represented schools, offering a unique opportunity for many of the pupils who never get a chance to be involved in something like this. Commitment was embedded, with many schools continuing activity after the matches with their No Barriers activity. Funded by the Greater London Authority, No Barriers promoted inclusion in sport and strongly connected young people in London schools with one of the world’s greatest sporting events.