Digital Activations

We deploy strategic digital engagement alongside a strong sense of purpose – looking beyond the numbers for real impact, and create innovative activations using digital means.

1851der

Young woman using the 1851der VR glasses at the Great Exhibition Road Festival.

Authentic original VR – the Victorian stereoscope souvenir of the Great Exhibition of 1851 was the vanguard of virtual reality. Working for the Royal Commission for 1851, we produced used Google Cardboard viewfinders for visitors to view original 3D stereoscopes contributed by the V&A – a type of 3D photography tech presented at the original Great Exhibition in 1851 – alongside NASA’s stereoscopic images of space. Visitors viewed these via the 1851der app we created, connecting historical innovations to today by turning our phones into Victorian stereoscopes.

This exciting digital activation conveyed the wonder of the original exhibition using contemporary innovations and reminded us that the 21st century doesn’t have a monopoly on virtual reality and also that some aspects of digital activations are pretty straightforward – for example you can create your own stereoscopes by standing on one leg!

The app and VR glasses brought the tent to life, engaging young and old in the history and story of the Great Exhibition.

Nigeria60

Logo for the Nigeria60 project

This digital campaign reconnected Coventry University with their Nigerian diaspora alumni. Despite a strong and vibrant connection between the university and Nigerian students powered by a scholarship programme which dates back three decades, the university had no direct communication or on-going relationship with their Nigerian alumni. We worked with them to create a special Nigeria60 Awards celebrating them with the Lifetime Achievements, Rising Star and One to Watch awards. Nigeria60 was a digital campaign driven by social media and utilised the platforms preferred by the community, in particular WhatsApp, as well as engaging branding and visual identity created with a young Nigerian graphic designer. Awards were presented at the launch of Coventry University’s Africa Centre when the 60 for 60 film was also shared.